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About conduct change

Conduct Change was founded in 2019 as a result of the growing body of evidence about workplace bullying, not only through research and surveys, but also an increasing number of individuals speaking up about their experiences.  The founder, Nicki Eyre, has been through her own workplace bullying experience during her career and recognises the scale of the problem at both an organisational and individual level.

Workplace bullying is a complex area with no clear legal definition of bullying, and the words bullying and harassment are often used interchangeably, particularly in workplace policies.  Grievance and disciplinary approaches don't work in these situations, and complaints are rarely upheld.

A new approach is needed, with the emphasis on prevention through changing behaviours at both individual and organisational level.  At the same time, we need to get clarity around routes to resolution when it is needed, including through legislation.

Our work started in 2019 when experts and influencers from a range of backgrounds were recruited to the Advisory Board to guide the work and support ongoing research and proposals for new approaches both in practice and from a wider legal perspective.  Together with our Ambassadors, we are campaigning for change, and opening up conversations about workplace bullying.


As our work gathered momentum, we developed a two-pronged approach to creating change.


Firstly, we developed our range of behavioural change programmes delivered through consultancy, coaching and training options to support businesses.

Secondly, as a business with a social purpose, we committed to implementing a programme of awareness raising and research to ensure that we have a clear proposal to take forward in our lobbying both employers and government for change.  This included the creation of a Legislation Working Group and an annual conference for sharing ideas and progress. 

Advisory Board & Stop Hurt at Work Ambassadors

The Advisory Board helps to support the advocacy, campaigning, education and awareness raising work.  Members from a range of backgrounds have been recruited to the Advisory Board to ensure a mix of skills and knowledge including Legal, HR & Employee Relations, Learning & Development, Academia, and lived experience. 

Conduct Change is also fortunate to be supported by Ambassadors who have volunteered to help take the message forward about our Stop Hurt at Work campaign.

Everyone has experienced workplace bullying, either themselves or by standing up for others when they see unacceptable behaviours taking place.  We have shared values and beliefs in the need for this to be talked about more openly in order to raise awareness and make change happen.

Meet our Ambassadors

International Network

Conduct Change connects with experts, influencers and campaigners across the world to share knowledge and learning about workplace bullying primarily through the International Association on Workplace Bullying and Harassment.  

Find out more


Nicki Eyre, Founder and Managing Director of Conduct Change, had a varied career, working in finance before moving into education, training and coaching roles. From direct delivery through to senior leadership positions, her experience spans the public, private and charity sectors.

She experienced both opportunity and adversity during her career, including her own experience of feeling bullied at work.  She recognises the scale of the problem at both an organisational and individual level and is able to bring her wealth of experience to her role as a consultant, speaker and trainer.

She founded Conduct Change as a result of her passion for working with individuals and businesses to prevent and resolve workplace bullying, with a mission to end workplace bullying through the development of meaningful prevention activities for organisations to ensure that everyone feels heard, valued and respected in the workplace, as well as supporting individuals to move on when they are struggling emotionally. 

She also leads the campaigning and awareness project, Stop Hurt at Work as they research and campaign for the implementation of effective routes to redress for individuals, both in terms of approach and legislation. 

She has spoken at events both in the UK and nationally through a range of media from events to podcasts to radio interviews, from keynote speaker to a panel member.  Contact Nicki if you would like her to speak at your event.

Nicki is a Member of the International Association on Workplace Bullying & Harassment, and was recently invited to become a Fellow of the Royal Society of Arts in recognition of her work in this area.

Qualifications and training

  • LeaderFactor 4 Stages of Psychological Safety™ Certified Coach and Trainer

  • LeaderFactor EQometer™ Certified Coach

  • ILM Level 5 Certificate in Coaching and Mentoring

  • mBIT Certified Coach

  • Equine Facilitated Coaching Certificate

  • Post Graduate Certificate in Education

  • BA Hons Behaviour in Organisations


Fellow of Royal Society of Arts

Member of International Association on Workplace Bullying & Harassment IAWBH (see

Nicki Eyre
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